After successfully investing and launching Shanghai’s famous brand “MerryLin” and operating 3 star hotels & 4 star hotels, Shanghai MerryLin Restaurant Limited Co launched Shanghai Motel Management Limited Co. in 2002 thus, the “Motel 168” brand was created to compete in the express budget hotel industry. This brand is the first budget hotel in China to express the concept of “Motor Lodge”, initially it was launched to suite the national situation in China during that period of time. The brand Motel 168 strategy focused on “fashion and innovation” while actively developing the modern large-scale Motor Lodge.

Since the first Motel 168 opened in May 2003, the company used the brand recognition to develop the size of this budget hotel chain. One can notice the achievements of the company through the brand size and strength throughout China. By December 2007, Motel 168 opened 130 more hotel chains, these chains where distributed in Shanghai, Beijing, Nanjing, Hangzhou, Guangzhou, Wuhan, Haerbin, Guiyang, Chengdu, and 50 other cities, the total number of available rooms is approximately 25,000 with 10,000 restaurant seats as well. The Motel 168 brand has been voted as one of the top 3 budget hotel brands in China.

The Motel brand is totally designed and constructed to meet international suitable standards. The Motel 168 provides amenities such as satellite television, national/international long distance calling, ADSL high-speed internet, standard Western bathrooms, silent ventilation systems, and controlled lighting, these amenities allow for a warm family environment for hotel guests. In addition, MerryLin Cafeteria is located within some Motel 168 chains in order to meet the customers dining needs. The motel also provides complimentary parking for the guests. The company focuses on the modern design while providing both a full array of amenities and a comfortable and convenient setting. The greatest significance the hotel has is “Fashion and Affordability”. The company continuously presents innovative products in their motel environment in order to service their loyal customers.
The company developed a plan with a timeframe that allows implementation of an advanced management concept with the purpose of building an internationally recognized budget hotel. A number of experienced managers and employees work at Motel 168 and are dedicated to furthering their careers within the company. The staff guarantees high quality service which strengthens the company’s competitive edge allowing the company to develop rapidly.